Paramount unveils new look website

Paramount Liquor has unveiled its new look website, which has been designed with hospitality venues in mind, and which Paramount describes as a “bold step forward for the business”.

The brand new website reflects Paramount’s transformation from a wholesaler to a tech-led industry partner with features including seamless ordering, lightning-fast search, and a best-in-class online shopping experience.

Paramount Liquor’s CEO, Nathan Rowe said: “At Paramount, our innovation is always shaped by the needs of the people who work in this industry every day.

“We’ve built this new website to provide a more efficient, easy and rewarding experience — not just for our customers, but for our supplier partners too.”

New features include:

Live Order Tracking
Customers can now track their deliveries in real time, so they always know exactly where their orders are.

Marketplace
Now live as part of the new website and powered by Mirakl, the Paramount Marketplace features over 2,500 new products across wine and craft beer – delivering a dramatically expanded range from top producers, all in one place.

Instant Pricing + Seamless Performance
Experience real-time pricing, zero delays, and smooth, responsive navigation – built to match the speed and precision hospitality demands.

Shopping Lists
Build and save personalised shopping lists to make reordering easier than ever – ideal for busy venues with regular ordering routines.

Smarter Cart & Checkout Experience
Enjoy a streamlined checkout with clear visibility of all discounts, deals, and Evolution Rewards, so you know exactly what you’re saving before placing your order.

Innovative Partnerships
Paramount has teamed up with hospitality tech leader EzTenda, bringing exclusive first-pour tendering to Australia – a fairer, more transparent way to do drinks deals.

Industry-First Rewards
The refreshed Evolution Rewards program offers meaningful, tangible benefits that help venues grow and succeed.

Rowe added: “With the launch of the new Paramount Marketplace, our customers now have access to a broader selection of the best independent, craft, and boutique producers — particularly across beer and wine.

“For suppliers, it’s a powerful platform to connect with a large, engaged customer base. It’s truly a one-stop shop.

“Our ambition to be the tech-led challenger that puts customers and suppliers first is quickly becoming a reality. This launch is just the beginning.”

Check out the new website at: Paramountliquor.com.au.