De Kuyper launches four new flavours

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De Kuyper, the world’s number one selling liqueur brand, has launched four new flavours – Crème de Café, Apricot Brandy, Blackberry and Maraschino Cherry – to its already extensive range, available from November 2014.
The development of the new flavours is in response to current mixing trends in Australia and the growth of rediscovered classics using Maraschino and Apricot Brandy, alongside Aussie consumers’ infatuation with the modern classic, the Espresso Martini.

In addition to the new flavours, De Kuyper has also unveiled a new look for its existing range, downsizing packaging to a 500ml format (reflected in the new RRP) and updating the label and bottle design, aligned to a more modern positioning for the brand.

“De Kuyper has a very simple philosophy that’s all about fun, flair and fantastic flavours. The four new flavours to launch in the Australian market reflect the brand’s commitment to continually updating its liqueur range in response to emerging cocktail trends around the world,” said Bacardi Lion Marketing Director Kristie Asciak.

“We feel that the combination of our new pack format, more competitive unit pricing and relevant new flavour additions will continue to build on De Kuyper’s success and strong positioning in the Australian market,” she continued.