Wild Turkey’s new release is a celebration of Jimmy Russell’s 70-year legacy

In celebration of Jimmy Russell’s 70-year legacy at Wild Turkey, the distillery has launched a new limited-edition bourbon to honour the master distiller’s dedication.

Born and raised in Lawrenceburg, Kentucky, Russell joined Wild Turkey in 1954, immersing himself in the art of bourbon making and staying true to the traditions of bourbon-distilling. Later crowned the ‘Buddha of Bourbon’ by the town he was raised in, Russell earned worldwide respect for his signature approach.

With a career defined by his unwavering passion for traditional whiskey making, Russell says: “I’ve never worked a day in my life. The day I do, I’ll retire. Until then, I’ll keep making the bourbon I love.”

Featuring his signature eight-year-old 101-proof bourbon and an additional blend of eight- to nine-year-old whiskeys hand-selected from his favourite rickhouses, Wild Turkey Jimmy Russell’s 70th Anniversary 8-Year-Old Bourbon is a unique collector’s bourbon.

Tasting notes describe aromas of oak, honey, cinnamon and tobacco, and a palate of sweet cream, butterscotch, dark cherry and rich chocolate.

Managing Director of Campari Australia, Jacopo Borsa, says: “Jimmy Russell’s 70th Anniversary 8-Year-Old Bourbon is a tribute to a true icon in the world of whiskey. At Campari, we are proud to bring this piece of bourbon history to Australia, where our passionate local enthusiasts can celebrate Jimmy’s unmatched craftsmanship. 

“This limited-edition release embodies the tradition, passion, and flavour that Wild Turkey is renowned for, and we couldn’t be more thrilled to share it with bourbon lovers across the country.” 

Wild Turkey Jimmy Russell’s 70th Anniversary 8-Year-Old Bourbon is available now for a limited time at a RRP of $135.