Bacardí expands rum range in Australia

Bacardi-Martini Australia has announced the expansion of the Bacardí rum range in Australia, with two new flavours now available on the market.

Bacardí Coconut and Bacardí Raspberry were designed as versatile and easy drinking cocktail ingredients, with bold and bright natural flavours that remain smooth and refined at an approachable 32 per cent ABV. The coconut SKU is described as having an intense but appetising creamy coconut flavour, while the raspberry features an infusion of citrus and raspberry notes for a sweet yet tart finish.

Like other flavoured rums in the range, these latest additions begin with a base of Bacardí white rum, using a special blend from Maestros de Ron. The all natural flavours are infused in this light base, and purified water is added to round off the spirit.

Loy Catada, Bacardí Brand Ambassador, said the new flavours were created in response to a growing global trend.

“As the world’s most awarded rum brand with more than 158 years in the business, consumers consistently turn to Bacardí for quality and delicious options. The flavour segment is an exciting area for the brand to play, after having watched the growth in flavoured spirits closely overseas we see it as a massive opportunity for Bacardí and for Australian consumers,” he said.

Suggested serves using Bacardí Coconut and Bacardí Raspberry include classic rum cocktails like the Piña Colada and Mojito. The brand also suggests mixing the spirit with juice or soda for an easy, low-calorie beverage that heroes the rich fruit flavours.