Drinks Collective Show coming to Melbourne

The country’s largest event dedicated solely to Australia’s $16 billion on-premise liquor industry is back in 2018 with a revamped image.

Following the inaugural Commercial Drinks Show last year, the event will relaunch in September as the Drinks Collective Show – with the aim of better encompassing its offering to the industry.

Held from 10-12 September at the Melbourne Convention & Exhibition Centre, Drinks Collective has been reimagined to cater specifically to the needs of the on-premise industry, and the myriad of businesses that exist within the sector.

Show ambassadors include Mitch Wilson (Bar Ambassador), Nigel Weisbaum (Spirits Ambassador), David Messum (Wine Curator) and Kirrily Waldhorn (Beer Partner), who will each bring their individual expertise to the show floor.

“The natural progression of last year’s event into Drinks Collective is an exciting shift and represents the stirring changes happening within Australia’s liquor industry,” says Waldhorn.

“We’ve worked with the event team to create a show and content that has been specifically tailored to reflect current industry trends and demands.”

As well as showcasing the latest and best in drink offerings, Drinks Collective will also provide three days of free educational sessions and masterclasses designed to provide practical advice to industry members. Topics range from curating the perfect beer menu or wine list, learning the best business models for bars, or paired tasting sessions.

Keep an eye on the Drinks Collective Show website for the full seminar program, which will be announced shortly.