The Glenrothes joins Spirits Platform

Spirits Platform and Edrington have announced that The Glenrothes, the award-winning Speyside Single Malt Scotch Whisky, will join the Spirits Platform portfolio of premium brands effective 1 September 2017.

The Glenrothes was previously distributed in Australia by Samuel Smith & Son. International premium spirits company Edrington bought The Glenrothes from Berry Bros. & Rudd in May this year.

The brand will now join the rest of Edrington’s premium whisky portfolio (The Macallan, Highland Park, The Famous Grouse and Cutty Sark) at Spirits Platform.

“We are very excited about reuniting The Glenrothes with the rest of the Edrington portfolio,” said Mike Kane, APAC Regional Sales Director at Edrington.

“We would like to thank Samuel Smith & Son for the excellent work that they have done in building awareness and distribution for the brand in Australia. Through our successful partnership with Spirits Platform, we are now looking forward to accelerating the growth of this award-winning single malt.”

Ty Menzies, National Manager, Principals and Trading at Samuel Smith & Son said: “Samuel Smith & Son and The Glenrothes have enjoyed a wonderful partnership over many years with the brand playing a valuable role in the portfolio. We wish The Glenrothes all the best for the future with Spirits Platform.”

The Glenrothes range of single malt Scotch whiskies will be available through Spirits Platform in Australia from 1 September 2017.