Iconic Beverages to distribute Bardstown Bourbon in Australia

Bardstown Bourbon brands and Green River Whiskey will be launched across Australia by Iconic Beverages this month.

The Australian merchant will exclusively distribute the Origin Series #9, Origin Series Bottled In Bond, Discovery Series #9, Fusion Series #9, Foursquare Collaboration, West Virginia Great Barrell Co. Collaboration Series, Green River Kentucky Straight Bourbon Whiskey and Green River Kentucky Straight Wheated Bourbon.

Iconic founder and director, Dean Terranova, said globally, premium and super premium bourbons are highly sought after by whiskey consumers.

“We are thrilled to introduce Bardstown Bourbon Company’s exceptional brands into the expanding ICONIC portfolio,” he said.

“Limited allocations of these products make it to Australia, typically making it difficult for Australian consumers to source and enjoy.

“We will ensure these premium options are easily accessible across the country.”

Bardstown Bourbon Company COO, Herb Heneman, said the launch in Australia has followed discussions over the past year with the Iconic team.

“Australia is a vital market to penetrate in our path to becoming a global brand,” he said.

“While ready-to-drink whiskey drinks have historically dominated this market, Australian consumers are really starting to appreciate the quality and authenticity of bourbons like ours.”

Bardstown Bourbon Company was Founded in 2014 and recently crowned winner of 2023’s IWSC Worldwide Whiskey Producer.

The Kentucky native is independently owned and produces high-end whiskey at the hands of Master Distiller Steve Nally and his team.