A Drink With… Sean Baxter with Never Never Signature Vodka

by Andy Young Oct 21, 2025

Never Never recently took its first step away from gin in its core range, with the launch of Never Never Signature Vodka.

The launch of Signature Vodka aligns with the ongoing resurgence of vodka-driven cocktails, particularly the martini, a trend Co-Founder Sean Baxter describes as “perfect alignment between a local innovation and a global cocktail trend”.

Bars & Cocktails sat down with Sean to discuss the new product in more detail and to chat about how the team crafted this vodka and how it is a far cry from the USA’s ‘no distinctive character, aroma, taste, or colour’ definition of vodka.

Andy Young is an experienced journalist and editor having made a start as a sports journalist with The Sun newspaper in the UK. Since then he’s worked in major newspaper and television...

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