Suntory Oceania launches in Australia.

Beverage giant Suntory is known for innovation, crafting market-leading beverages from Japan’s finest whiskies to iconic RTDs such as Suntory -196.  

In one of its boldest moves yet, Suntory has officially launched a $3 billion multi-beverage powerhouse that will disrupt and ignite the ANZ beverage market.

Suntory Oceania combines the strengths of its RTD and premium spirits business, with its non-alcohol business, to match the growth opportunity across ANZ.

According to Dai Minato, CEO – Suntory Beverage & Food Oceania, “Our mission is to bring the best of Suntory to Oceania and demonstrate the immense confidence we have in Australia’s growth potential.”

“Our team has delivered incredible results in just over two years – the transformation of a greenfield site to a $400M state-of-the-art, carbon-neutral facility and the establishment of a new supply chain and commercial model. We have grown our Oceania family to 1500 people, including new Licensed RTM and Advocacy teams,” said Mr Minato.

The +$400m worldclass Swanbank facility is Suntory Oceania’s manufacturing and distribution hub in Australia. It gives Suntory Oceania full end-to-end control of its supply chain and the capabilities to support its fearless growth ambitions.

With increased local capability and capacity, Suntory Oceania’s 40 market-leading brands, including premium Japanese whiskies, Suntory -196 RTD, Jim Beam, Maker’s Mark, Canadian Club, V Energy, Maximus and Suntory BOSS coffee, are uniquely positioned to meet consumer demand.

“The Australian beverages market is one of the most energetic and innovative in the world. Suntory Oceania gives us the platform to truly ignite the industry by pioneering new consumer beverage experiences,” said Mark Hill, Managing Director, Suntory Global Spirits – Oceania. 

‘Now we are in a position to unlock the power of Suntory’s rich East meets West portfolio from Australia, New Zealand, North America, Europe, and Japan. Certainly, our Swanbank facility will produce more of the drinks Australians love, like those from the quickly growing RTD category.” 

The largest FMCG investment in a single site in the last decade, the Swanbank beverage facility is capable of producing 20 million cases per annum at start-up and has the capacity to expand to 50 million cases in the future. 

Suntory will launch its full multi-beverage offering in the New Zealand market in January 2026.

Suntory Oceania