New luxury brand joins Vanguard Luxury Brands

Premium Russian vodka brand Beluga has joined the Vanguard Luxury Brands portfolio, who will now be responsible for the distribution and brand support for the vodka in Australia.

The core Beluga range consists of Beluga Noble, Beluga Transatlantic Racing, Beluga Allure and Beluga Gold Line, with larger formats and sizes up to six litres available in certain lines. Vanguard will also have what some regard as ‘the most prestigious vodka ever created’ the Beluga Epicure, an extremely limited-edition vodka superbly packed in a handmade crystal decanter made by Lalique.

“It’s a long time since we have been involved in the vodka category”, said James France, Vanguard Luxury Brand’s founder and Managing Director. “Beluga is the ideal vodka brand for Vanguard because it’s premium, extremely well-regarded and excellent quality. We’re confident we can continue the good work done by the brand’s previous importers and build the brand nationally to be a major contender in the premium vodka market.”

For those who don’t know Beluga, the vodka is simply one of the leading brands in the super-premium vodka category in Russia. It is made in the heart of Siberia with water sourced from 300m deep wells near the distillery.

The vodka is then filtered through quartz sand, then double filtered through birch coal and silver-enriched filters to ensure the highest level of purity. Beluga vodka is then rested for between 30 and 90 days depending on the product. 

Beluga Vodka’s Australian brand manager Stefano Redo, said: “We’re extremely excited to start this new partnership and believe Beluga Vodka fits perfectly into Vanguard’s uncompromised quality portfolio.

“The team led by James France is passionate and dynamic and we are confident that we have found the best partner in the Australian market to take Beluga to the next level.”

Beluga vodka is available now from Vanguard and will be listed with all major wholesalers Australia-wide within the next few weeks.