Make Life Peachy With Archers

Archers, the UK’s number one peach liqueur is bringing its vibrant, fruity flavour to Australia. With its deliciously sweet peach taste, Archers is perfect served with lemonade for a refreshing summer drink.

Since its launch in the 1980s, Archers Peach Liqueur has become a global favourite, synonymous with sweet refreshment and vibrant flavour. Now launching in Australia, Archers is crafted with natural peach juice, delivering a crisp, sweet taste that has made it a staple behind the bar and at home. Its iconic frosted bottle and light, juicy profile instantly evoke a sense of summer—whether it’s served with lemonade over ice or mixed into a cocktail.

For on premise venues, Archers offers both reliability and versatility. It appeals to a wide consumer base, from seasoned cocktail enthusiasts to drinkers seeking serves that are approachable and fruit-forward. Its lower alcohol content (18% ABV) positions it as an easy-drinking option, ideal for daytime occasions, social gatherings, and seasonal menus. With the ongoing trend towards lighter, flavour-led serves, Archers sits neatly within the growing demand for refreshment over intensity.

Cocktail culture has been a key driver of Archers’ enduring success. Classic serves such as the Woo Woo—Archers, vodka, and cranberry juice— or Peach on the Beach – Archers, vodka, cranberry juice and pineapple juice – remain hugely popular, while bartenders continue to experiment with the liqueur in elevated spritzes and cocktails. Its natural peach flavour acts as a bridge between traditional spirits and fruit-led innovations, allowing it to adapt seamlessly to both classic and contemporary serves.

With consumer interest in flavoured spirits showing no signs of slowing, Archers Peach Liqueur remains a trusted brand that delivers both heritage and innovation. For retailers, it offers strong brand recognition and new. For venues, it provides a crowd-pleasing, profitable pour that works across seasons. Nearly four decades on, Archers continues to prove that simplicity, quality, and a burst of peach flavour are always in style.

For more information contact your William Grant & Sons representative on (02) 9409 5100 or email: wgsa.customerservice@wgrant.com

www.archers.com