Woodford Reserve brings fashion and the Old Fashioned together

Woodford Reserve has taken cocktail hour couture to a whole new level, teaming up with luxury tailors The Bespoke Corner to create the Woodford Reserve Traxedo – a whiskey-inspired tracksuit tuxedo designed for Australians who like their bourbon served neat and their style on point, even when staying in.

The collab is the Woodford Reserve’s first dip into Australian fashion, but the result is pure Old Fashioned flair. Anyone who grabs one will also score a Woodford Reserve Old Fashioned Cocktail Kit, complete with a limited-edition bottle to shake (or stir) things up at home.

Jessica Beater, Woodford Reserve Senior Brand Manager at Brown-Forman, said the partnership hit the sweet spot:

“At Woodford Reserve, we’re all about celebrating substance and style – those small details that make a big statement. The Traxedo is the perfect embodiment of that ethos: refined yet relaxed, elevated but unexpected, just like the perfect night in.”

So, what exactly is the Traxedo? Think super-soft wool jersey, a splash of whiskey-hued Dormeuil fabric, a shawl-lapel jacket and drawstring trousers – basically a tux that lets you lounge, sip and swirl in style.

The Woodford Reserve Traxedo has been brought to life by renowned luxury tailor Miles Wharton and Rami Mikhael of The Bespoke Corner

Miles said: “The Traxedo is a one-of-a-kind piece we’ve never attempted before, blending the precision of bespoke tailoring we at The Bespoke Corner are known for, with the ease of loungewear.”

“Partnering with Woodford Reserve felt like a natural fit – it’s a brand that shares our appreciation for craftsmanship, quiet luxury and the simple pleasure of a night well spent.”

Co-founder Rami added that bringing bourbon into the mix was a perfect match.

He said: “For me, nothing beats a good bourbon on the couch on a winter’s night in – so when Woodford Reserve came to us with this campaign, it felt like a perfect fit.”

A limited run of these collector’s pieces will be available by made-to-measure appointment only at The Bespoke Corner’s Sydney and Melbourne boutiques from 20 August, priced at $2000.

Perfect for when you want your Old Fashioned to match your outfit.