National Demand Surges for Compa Tequila RTDs

Compa Drinks Co has exploded onto the Australian market this August with the national launch of its innovative tequila RTD range, developed in partnership with Alepat Taylor. Within weeks, the brand has already recorded standout sales and demand, proving the appetite for fresh, authentic Tequila-based drinks.

Founder Nick Chappell describes the launch as a watershed moment for the category: 

“Compa Tequila RTDs are created with a clear point of difference. As a CRT certified foreign bottler of tequila products, we work directly with an authentic producer in El Valle de Tequila, Jalisco, ensuring real tequila credentials in every can. Our focus has been on innovation in both flavour and format — rather than simply repackaging classic cocktails, we’ve crafted a lineup that brings something genuinely new to the category.”

The launch lineup features four SKUs:

Available nationally via ALM and Paramount, the range has already secured strong support from key retail and on-premise partners including Liquor Barons, ILR, IBA and ALM On Premise. Early sales data suggests consumers are quickly embracing the balance of authentic tequila taste and sessionable refreshment.

Nick adds: “Notably, we’re excited to be first to market in Australia with a 6% Ranch water range, alongside refreshing 4% fruit-forward SKUs that speak to evolving consumer tastes.”

With Alepat Taylor’s established distribution and manufacturing power and Compa’s focus on high-quality content, branding, and activations, the brand is positioned to lead a new wave of tequila RTDs in Australia. From nightclub activations to retail campaigns, the early traction suggests Compa is on track to become a household name.

The combination of provenance, flavour innovation, and strong partnerships has set the stage for Compa Drinks Co to firmly establish itself as one of the hottest new entrants in the national RTD category.

For more information, or to discuss ranging in your venue contact Nick – Nick@compadrinksco.com – 0407438133