Take your bar’s marketing to the next level with Mumbrella360

Australia’s biggest media and marketing conference, Mumbrella360, returns to Sydney’s Carriageworks from 27-29 May. Now that Mumbrella is part of The Intermedia Group, which also publishes Bars and Clubs, we can offer all Bars and Clubs readers an exclusive 20 per cent discount on tickets, using the code M360BC25.

While Mumbrella360 spans the entire media landscape, this year’s focus on creativity, brand building and effective marketing makes it particularly valuable for bartenders, bar owners and bar operators looking to sharpen their marketing strategies and stay ahead in an increasingly competitive environment.

Across three packed days, delegates will have access to over 90 expert speakers and ten streams of content designed to address the challenges and opportunities in today’s market.

Hospitality businesses looking to future-proof their marketing will benefit from the ‘CMO Unplugged’ panel, featuring top marketers from IKEA, REA Group and Goodman Fielder. The panellists will share strategies for staying culturally relevant, adopting new tech wisely, and demonstrating the ROI of marketing – essential insights for operators and suppliers aiming to drive customer loyalty and business growth.

In sessions that will be particularly relevant to bar operators, experts will look at the role AI is playing in content creation and automated rollout – with a case study from Endeavour Group’s General Manager of Brand, Creative and Operations, Katie Dally. And with bars constantly looking for cultural relevance, a panel that includes Tik Tok Australia’s Head of Partnerships, Amy Bradshaw, will dive into the role cultural presence plays in driving real business impact. 

Other highlights include a session from ALDI’s Marketing Director Jenny Melhuish and BMF’s creative leaders on turning bold ideas into real business results; and Specsavers’ Shaun Briggs will offer insights into how injecting personality into brand communications can drive loyalty and sales – a useful strategy for bars aiming to deepen engagement with guests.

Other headline speakers include Oatly’s global CEO John Schoolcraft and VaynerX’s global CMO Avery Akkineni, both offering disruptive takes on brand building that hospitality businesses can draw inspiration from.

With attention spans at an all-time low and competition fiercer than ever, the 2025 conference theme – FAME – is all about helping brands, big and small, capture and keep share of mind.

Don’t miss your chance to connect with Australia’s leading marketers and media minds. Visit Mumbrella360 to view the full program. You can claim your 20% discount by using the code M360BC25 at checkout.