Registrations opening soon for Tales of the Cocktail 2021

by Andy Young Jul 13, 2021

The world’s largest cocktail conference, Tales of the Cocktail is returning for its 19^th year this year and will run from 20-23 September.

Registrations for this year’s Tales will open on Monday 19 July, with digital registrations available to those of us who will still not be able to travel. Digital and in-person events are available free of charge to cocktail professionals and enthusiasts for a five-day conference packed with seminars, networking opportunities, and local activations taking place globally.

Tales of the Cocktail 2021 will be hosted on a digital platform accessible across all time zones and will offer a library of interactive educational, cultural, and lifestyle programming. In-person activations will be available in global markets wherever it proves both safe and valuable for attendees.

This year’s theme is ‘community’ with Tales saying: “Community exemplifies how the global drinks industry is coming together to share knowledge and compassion.

“The tenacious spirit of our industry inspires Tales of the Cocktail Foundation to embrace this theme in 2021, communing thought-leadership to focus on the future. To be innovative, collaborative, and nimble with the goal of true advancement of not only our craft but our culture.”

Registrations open on Monday via the Tales of the Cocktail website.

Andy Young is an experienced journalist and editor having made a start as a sports journalist with The Sun newspaper in the UK. Since then he’s worked in major newspaper and television...

What's Hot

Celebrating Sauvignon Blanc of the Year

Decades in the making, Catalina Sounds have received the 2025 London Wine Competition award of Sauvignon Blanc of the Year on their 2024 Catalina Sounds Sauvignon Blanc. Up against heavy competition of wines from all over the...

What's Hot

Bacardí & Coca-Cola: The iconic mix, now premixed.

Two of the world’s most iconic brands have come together to create this summer’s must‑have drink – Bacardí & Coca‑Cola, now available in a delicious, perfectly balanced, ready‑to‑drink (RTD) format....

What's Hot

Hoxton London Spritz Rewrites the Rules for Spritz Season in Australia

Forget what you thought you knew about spritz season. Hoxton London Spritz, the latest drop from London flavour trailblazers Hoxton Drinks, is rewriting the rules with a bold, botanical twist...

What's Hot

The Soul of Greek Wine

A journey through iconic zones, from the northern mountains to the islands. Greece is a country where sun, sea, and land come together to create wines with identity and authenticity. From...

What's Hot

National Demand Surges for Compa Tequila RTDs

Compa Drinks Co has exploded onto the Australian market this August with the national launch of its innovative tequila RTD range, developed in partnership with Alepat Taylor. Within weeks, the brand has...

What's Hot

Paramount Liquor Launches Game-Changing New Website

Paramount Liquor has proudly unveiled its brand-new website, designed from the ground up with hospitality venues front of mind. This digital transformation marks a bold step forward for the business...

What's Hot

GLENFIDDICH UNVEILS LIMITED EDITION 16-YEAR-OLD WHISKY

Glenfiddich, the World’s Most Awarded Scotch Whisky, is releasing a limited edition Glenfiddich 16-Year-Old Single Malt Scotch Whisky, celebrating its multi-year partnership with the Aston Martin F1® Team. Available in Australia just in time for Father’s...

What's Hot

Two Tassie Single Malts under $99

From the makers of Australia’s Finest Aged Whisky comes two remarkable single malts that deliver the quality and flavour you’d expect from Hellyer’s Road, for under $99 RRP. In the...

What's Hot

Finally, an Authentic German Session Lager!

Introducing the Hofbräuhaus 3.3 Session Lager – available in 500mL cans and 50L Kegs, this 3.3% unfiltered Larger is a winner! Empire Liquor presents Hofbräu München – The original Brew of Bavarian...

What's Hot

Built to Scale with You

Outrayjus understands the distinct demands of the sectors it serves. Whether you’re moving ambient or chilled products, boutique, or bulk orders, the Outrayjus model is engineered for flexibility and growth. It’s a logistics...

What's Hot

The Shy Kiwi wines bring quiet New Zealand charm

Independent Beverage Partners has launched a new wine range, The Shy Kiwi, inspired by the quiet charm of New Zealand’s beloved kiwi bird. Just as the kiwi navigates its world...

What's Hot

Crafting the new rules for whisky

With rising tariffs and growing demand for local spirits, Starward’s Two-Fold is winning over curious whisky drinkers—thanks to its bold flavour, local ingredients and competitive price point. With escalating tariffs...

Eau De Vie and Star of Bombay revive the martini service

The exclusively-designed martini trolley launched in Melbourne last week.

Bars & Cocktails

Kevin Diedrich – the master of cocktails

Kevin Diedrich, co-owner and bartender of Pacific Cocktail Haven in San Francisco is only weeks away from opening his first cocktail bar in Australia.

News

Penny Sippe’s Australian Cocktail Month to be back and bigger in 2022

Developed to champion Australia’s cocktail industry and support our amazing bars and bartenders, Australian Cocktail Month will be back again in May 2022, with more cities taking part.

Bartending, Operations

Naren Young on Menu Psychology

Part One: a well written menu can sell more drinks in your bar.

Bars & Cocktails, Business

What are the rules over the service of non-alcoholic drinks?

As non-alcoholic versions of alcoholic drinks gain popularity, a grey area has emerged over the service of these drinks to minors, so we contacted the regulators to find out the...