Fireball launches #FathersDayEve campaign

Fireball has launched its #FathersDayEve campaign, aimed at honouring “sleep-deprived, weary and totally awesome dads” with a new date in the calendar.

Spearheading the initiative is former Bulldogs Premiership champion Braith Anasta, who is calling on all Australian fathers to raise a glass this Father’s Day Eve (1 September).

“Being a dad is unreal, I still have my daughter’s Father’s Day artwork from last year sitting proudly on the TV cabinet,” he says. “But when you have Beauty and the Beast and Peppa Pig constantly on repeat, all you wish for is some downtime with your mates every now and again!

“I wouldn’t change it for the world, so that is why #FathersDayEve is here to give dads a great opportunity to unite as ‘brothers in arms’. Life is all about balance, and so every dedicated parent who provides for the family deserves a night to kick back, so why not this night?”

As of 2018, Fireball is the leading shot brand in the US and is now available in over 80 countries. It is distributed in Australia by SouthTrade International.