Alejandro Archibald named as Patrón Ambassador

by Tam Allenby Oct 2, 2018

Bacardi-Martini Australia has announced Alejandro Archibald as the official Patrón Tequila Ambassador for the Australian market.

Originally from Belize, Central America, Alejandro Archibald is now based in Melbourne and recently worked at Seamstress, Beneath Driver Lane and Matilda.

As an experienced bartender with over 10 years under his belt, Archibald has strong tequila knowledge. He has also been a finalist of Patrón Perfectionists cocktail competition in 2016 and 2017.

“I’m excited to represent Patrón tequila, I have an extremely high level of respect for the brand and see it as a leader in the industry with the power to push the agave category further and inspire new trends,” Archibald said.

Andres Valderrama, Marketing Manager of Patrón Tequila Australia, added: “Alejandro is a fantastic addition to our team as he shares our same category-elevating vision with unquestionable passion.

“I’m sure he will add significant value to our key trading partners through category education and joint brand building opportunities.”

A condimentum vitae sapien pellentesque habitant. Maecenas pharetra convallis posuere morbi leo urna. Turpis massa tincidunt dui ut ornare lectus. Donec pretium vulputate sapien nec sagittis aliquam malesuada bibendum arcu. Risus at...

Never Never debuts new, bigger bottles

by Molly Nicholas - Jun 17, 2025

Vok Beverages takes out top honours in New York

by Sienna Martyn - Jun 16, 2025

Dispatch Imports takes on distribution of Rhubi

by Molly Nicholas - Jun 16, 2025

Hoxton Spirits lands in Australia

by Molly Nicholas - Jun 3, 2025

Behind the role of a spirits blender with Ev Liong

by Molly Nicholas - May 21, 2025

What's Hot

A new horizon – introducing Never Never’s bold new look

A shift in size with the same award-winning spirit Australia, 14 June 2025 – Award-winning distillers Never Never have launched a brand new look and bigger bottle size. The striking new...

Archie Rose White Cane Rum Riff cocktail competition

What's Hot

Archie Rose White Cane Rum Riff Champions Announced

The Archie Rose White Cane Rum Riff Competition has officially wrapped. With finals held across the country throughout May and June, six regional champions have now been crowned. Contestants were...

What's Hot

Celebrate a Century with Australia’s Oldest Spirit

To celebrate their 100th distilling season in 2025, St Agnes Distillery has unveiled the St Agnes XXO 50 Year Old Exceptional Reserve, the oldest bottled spirit ever produced in Australia....

What's Hot

NEW BY POPULAR DEMAND – BAROSSA VALLEY ESTATE ROSÉ

NEW BY POPULAR DEMAND – BAROSSA VALLEY ESTATE ROSÉ For the first time ever, our most popular cellar door wine is available to the public – Barossa Valley Estate Rosé....

What's Hot

ARCHIE ROSE WHITE CANE RUM RIFF: FINALISTS ANNOUNCED!

With over 100 entries from bartenders across Australia, finalists for Archie Rose’s White Cane Rum Riff have been announced. This high-energy neighbourhood cocktail competition is all about celebrating Australian spirits...

What's Hot

The Glendronach Unveils ‘The Masters Anthology’: An Ode To Sherry Cask Mastery

A new collection of Highland Single Malt Scotch Whisky that captures the breadth and depth of sherry cask maturation. Curated by acclaimed Master Blender Rachel Barrie, this anthology celebrates almost...

What's Hot

Taste the Legend with Theakston

Across the range of Theakston Ales, you will find a beer that fits your customer base — on tap, in bottle, or in can. From the dry and refreshing Best Bitter to the hoppy Peculier IPA and Pale, to the exceptional XB Ruby Ale,and finally to the rich...

What's Hot

Kentucky is calling with Angel’s Envy: Win the Ultimate Angel’s Envy Distillery Experience!

After an incredibly successful first year, Angel’s Envy is launching its Kentucky is Calling incentive program for the second year – here’s how you can get involved. To celebrate its...

What's Hot

Introducing ‘The Great Aussie G&T.’

The Great Aussie G&T campaign from Never Never Distilling Co presents an exciting opportunity for venues to boost sales and attract more consumers Never Never Distilling Co. was born in...

What's Hot

AUSTRALIAN DEAKIN ESTATE PORTFOLIO PARTNERS WITH OATLEY FINE WINE MERCHANTS

We are pleased to announce that from April 1, 2025, Australian wine brands; Deakin Estate, Deakin Azahara and La La Land have entered into a new Australian distribution partnership with...

What's Hot

Billson’s: The Soda-liciously Flavour-Packed RTD range!

Looking to drive incremental sales and attract new shoppers? Stock Billson’s—the unashamedly flavour-packed vodka RTD range that’s bringing young female drinkers into the category like never before. With a fun,...

What's Hot

Are you a champion of NSW Wines? Submit your wine list to the 2025 NSW Sommelier’s Wine List Awards.

The 2025 NSW Sommelier Wine List Awards are here for their sixth year, and NSW Wine is calling out to sommeliers, restaurant owners, bar managers, and hospitality professionals to showcase their exceptional...

Kevin Diedrich – the master of cocktails

Kevin Diedrich, co-owner and bartender of Pacific Cocktail Haven in San Francisco is only weeks away from opening his first cocktail bar in Australia.

Bartending, Operations

Naren Young on Menu Psychology

Part One: a well written menu can sell more drinks in your bar.

News

Penny Sippe’s Australian Cocktail Month to be back and bigger in 2022

Developed to champion Australia’s cocktail industry and support our amazing bars and bartenders, Australian Cocktail Month will be back again in May 2022, with more cities taking part.

Drinks

Eau De Vie and Star of Bombay revive the martini service

The exclusively-designed martini trolley launched in Melbourne last week.

Cocktail Menu, Tequila + Mezcal

Recipe: Harrison Kenney’s ‘Teal’

This cocktail, an inventive combination of tequila, sherry and freshly pressed juices won Harrison the 2022 Patrón Perfectionist award, a global competition.