Maybe Group and Allara Global pioneer hospitality consultancy service

Internationally acclaimed hospitality collective Maybe Group has launched a new premium hospitality consultancy service with Allara Global.

Designed to support other venues to deliver the world-class hospitality experience that defines Maybe Group, the new partnership brings together on-the-ground expertise and best-in-class training.

While Allara Global is renowned for its cutting-edge training solutions for hospitality businesses, this new direction leverages the creative and operational excellence of Maybe Group, whose portfolio includes the award winning Maybe Sammy, named the most influential bar in the world in 2023 and awarded Best Cocktail List at the 2024 Australian Liquor Industry Awards.

Stefano Catino, Co-founder of Maybe Group, says: “This collaboration with Allara Global marks a significant evolution for Maybe Group.

“We’re thrilled to extend our passion for creating unforgettable hospitality experiences beyond our own venues, empowering others globally to achieve new benchmarks in service and innovation.”

The new consultancy program has been built for venues of all shapes and sizes and provides bespoke solutions for every aspect of the consumer experience, including venue experience and design; signature beverage programs; staff training and coaching; hospitality innovation and operational excellence.

Using a hybrid delivery model, the program is both creative and scalable, offering consultancy across concept and experience design, on-site and digital training integration, and ongoing support and performance optimisation.

Andrew Lewis, CEO of Allara Global, added: “This collaboration blends creative brilliance with operational excellence. By fusing Maybe Group’s visionary approach to experience design with our expertise in scaling knowledge and performance, we’re delivering a consultancy offering that’s truly unique in the market.”